Sinister Stout Product Design

In collaboration with AMP Visual Media, and with a few too many drinks, the idea of building a beer brand up from scratch came into existence. We decided to build a stout beer brand, a dark and mysterious one, with heavy nods to a Lovecraftian vibe.


Created to be craved

Sinister stout is positioned as dark, brooding brand. Head nods to a variety of bayou-esque notes, the overall brands design was to be velvety and deep. Alex began with a preliminary visual identity, skulls and baroque text adorning the overall styleboard.

Sinister Stout Will Leave You Bewildered, Beguiled, And Bewitched. This Cloudy, Dark Liquid Warms Your Bones With Aromas Of The Louisiana Bayou & Aged Bourbon Barrels. Hand-Crafted By Our Sorcerous Master Brewer, This Ethereal Brew Is Sure To Enchant You.

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